广州赫本酒吧：首家太空吧，引领娱乐未来机能风

项目地点：广州 | 2017-01-19 5409 8

Hepburn Club: The first "outer space" style bar

leading entertainment new trend of function style and futurism

广州赫本酒吧选址在珠江旁边，背靠商业中心，面朝珠江，是一个极富商业影响力的地方。该地区也是广州娱乐的中心地带，娱乐厂牌林立、行业竞争激烈。诺亚方舟文化集团斥资8000万重金打造赫本酒吧，为得就是让它能鹤立鸡群、与众不同。因此，如何进行独特定位、形成强有力的竞争力，并刷新和引领广州娱乐行业的新潮流，是设计师面临的最大挑战。

Hepburn Club locates in the central Guangzhou, which faces Zhujiang River and CBD back it. The very place is also the center of entertainment industry in Guangzhou with intense competition. Noah’s Ark Investment Management Group invests 80million RMB into this club, in order to make sure it is different from other clubs and promote its competition. Because of the competition, designers must consider that how to create an creative image and lead the trend of Guangzhou’s entertainment.

近年来，“未来主义”从服装到家居再到娱乐空间，已经占领了国际设计各界。赫本可谓是引领“未来主义”娱乐空间的领头羊，设计师基于对流行趋势和顾客心理的把握，把这个酒吧用“未来感”的方式呈现出来，让赫本成为众厂牌中最独树一帜的那个。赫本酒吧里，空中视频结合移动式舞台机械，设计师用科技来增强和用户的互动感，让消费者切实感受“未来”的魅力，刺激不同的娱乐体验。

Futurism style is popular in fashion internationally, home decoration as well as entertainment space. Hepburn Club is the first and the special one of entertainment space. Designers deeply understand customer demands and trend, so they create a “future” club: videos in the air matches changeable stage, all kinds of technology are presented in this case. This would accumulate guests’ entertainment experience.

一般意义上来说，未来主义风格主色调是白色，黑色，灰色。为了让本案风格更加凸显，设计师大面积地采用流行尖端的宇宙蓝和太空白。

Generally, futurism style consists of white, black, and grey. However, designers use a lot of blue in this case to present another different and creative futurism.

在赫本酒吧中，设计师用炫酷的光影和大屏幕给各个功能区间做区分，让人仿佛置身于好莱坞大片中，或者想象当中的太空里。

In Hepburn Club, LED and lights divide areas from each other; the scene is like in a Hollywood movie.

在细节处理上，背景墙上出现的数字字母更加让人有时空错乱的感觉。

Also, the letters and numbers on the wall is a place of detail that explains the time-disorder feeling.

这样的娱乐空间，在顾客的角度来看是适合二次甚至多次消费的，从行业的角度来看是开创娱乐新风格的又一力作，从商业的角度来看是从众竞争对手脱颖而出的以设计引领商业的完整案例。

From guest’s perspective, Hepburn Club is worthy to consume again and again. From entertainment industry’s perspective, Hepburn Club is icon of trend. From business perspective, Hepburn Club is a successful case of design-lead-business.