La César – RAFFLES CITY SHANGHAI CHANGNING

设计单位 Project planning: 上海形格艺术设计有限公司 SIG DESIGN CO.,LTD

主创设计师 Chief designer: 李睿、杜春海， Rui Li,  Chunhai Du,

项目面积 Project area: 212 m²

项目地址 Location:上海长宁路1139号长宁来福士广场东区B1层

B1st floor, Shanghai Raffles city - changning, No.1139 Changning Rd, Shanghai

项目启动时间 Construction date: 01/2017 － 07/2017

摄影 Photography: Timeless

在如今快时尚化的市场环境下，“专注地把事情做好”这样的专业精神可以说是一种稀缺品质。

On the condition of MCFashion of market, ‘concentrate on getting things right’ is a rare quality.

三角形、黑黄配色、榴梿元素以及花抛表演是乐凯撒特有的品牌标签，设计师将这些标签进行延续和强化，将品牌形象具象化。

Triangle, black and yellow, durian elements , and fancy pizza show, are Lacesar ’s brand label, designer strengthen the brand labels, and make the brand visualizing. 

入店，琳琅满目的零售商品陈列，恍若漫步意大利的小市集，挑选方式，就是随意。无论是意式厨具，还是调味品。

Walk in to the shop, wide range of retail merchandising displays，as walk through the Italian market, pick up whatever you like. No matter cooking tools or seasoning. 

明档，无论是焦急的等待填饱肚子，还是悠闲的与朋友欢聚，都可以欣赏到比萨大师的制饼手艺。

Watch the pizza show or wait for your own pizza , through the open kitchen. 

年轻人对于消费体验越来越重视，快速的消费需求更替，餐厅在提供优质食物的同时，品牌亦需要不断的迭代、创新，跟上甚至创造消费风潮。

Young people pay more attention to the consumption experience,  the restaurant is providing quality food, at the same time brands have to keep updating and creativity or even  emerge consumption.

设计师根据乐凯撒本身是具有创新基因的这一品牌优势上，进行强化，以应对瞬息万变的市场。有趣的创新总能对消费者产生吸引力。

According to the creativity gene of brand , designer  strengthen the advantage to treat the changing market. Interesting innovations always appeal to consumers.

结合商场人流动线，将餐区平面再次细分调整。在餐区前端增设舒适的慢速就餐区域，并提升座椅的舒适度, 有效提升餐厅的休闲感和价值感。为美好的下午茶时光提供舒适的环境。

Combined with the mall pedestrian flow, the dining area plane is subdivided again. Add a comfortable and slow dining area at the entrance of the dining area, Improve the comfort level of the seat and  enhance the sense of leisure and value of the restaurant effectively. Provide a comfortable environment for customers enjoy their afternoon tea time.

餐区的主要装饰元素(包括画面、陈列展示)采用可随意插接、组合的方式。这种灵活的构建方式有相当的趣味性，当大量的单体组合在一起时，整体所表现出的秩序感, 又传达出某种严谨认真的专业精神。

The main elements of decoration ( include visual and display) utilize the measurement of plug in and combination.  Flexible construction is quite interesting, when a large number of pieces are grouped together, conveys serious professionalism from the whole sense of order.