在高速发展的深圳，

餐饮业要面对非常激烈的竞争，

特别是在罗湖商区。

这里商铺林立，

消费水平和品位要高于深圳普遍的水平。

要如何保证轻松消费高品质呢？

B•ONE映像餐吧万象店，

是一个高质的轻奢消费选择。

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Information：

Project:  B·ONE RESTAURANT  &  LOUNGE BAR

项目名称：深圳B·ONE映像餐吧

Design: Newera Design

设计单位：深圳市新冶组设计顾问有限公司

Main case: Yellow Chan 

主案设计：陈武

Area: 343㎡

项目面积：343㎡

Total Investment: ¥8,000,000

项目投资： 800万

Address:S163, MIXC, Baoan Nan Road, Luohu District, Shenzhen, GuangDong

项目地址：广东省深圳市罗湖区宝安南路华润万象城S163号

轻奢消费的第一选择

The first choice of light luxury

B·ONE映像餐吧选址在罗湖区最繁华的地带，也是深圳顶尖的商圈之一。所以餐厅或者酒吧选址于此必须要在门脸和设计上细心把控，这对设计师来说是个挑战，也要求设计师拥有较高的审美。面对周遭激烈的竞争，B·ONE映像餐吧在设计上运用了科技和混搭元素，表现出独树一帜的高质量轻奢感，精准找到了自己的定位——新中产，成功在商圈同类门店中脱颖而出。 

B·ONE locates in one of the most commercial areas. With the top shops, the area becomes obviously competitive and shows high level of consumption and aesthetic feeling. This makes designers work hard for a unique project to face competition. Designers apply technology and mixture style in this case in order to create a light luxury restaurant and bar. Also, the good design help B·ONE quickly focus on its target—new middle class. 

设计师在餐吧的整体风格上选择了比较流行的工业风格，但是在其基础上添加了一些日式元素，让店内气氛变得简洁柔又时尚现代，再加上影像高科技的融入，使得空间不拘一格，给顾客一种独特的体验。

The holistic design of B·ONE is based on industry style and mixed Japanese factors. Additionally, high-tech is applied in it, which builds a simple but fashionable atmosphere. The unique separation of space attracts customers. Designers utilize French window instead of walls as front, which link indoor and outdoor. And most of indoor areas are separated by lighting and shadows. Not only can space become flexible, but also forms a special visual experience for guest.   

在细节方面，室内的视觉中心落在浅色吊灯上，设计师解放了整体偏暗沉的色调，还使用用全息技术把店名投影在墙上，强化品牌，提升认知度。围栏、吊顶等采用了金属材质，一是相互呼应，二是灵活区隔空间，从室外到室内让空间“流动”起来。呈现经典又时髦的设计风格，从而吸引更庞大的目标消费群体。

Take alook at the light-colored droplight. It vivifies dark color of B·ONE. Designers display holographic technology on wall, shadow logo on it, which could emphasize and promote brand B·ONE. Designers use metal fence and ceils. Besides same design factors could correspond with each other, areas could be separated smoothly. The classic and fashionable style of B·ONE would definitely draw increasingly target customers.

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