受中国化工业巨头恒申集团委托，VAVE Studio 完成了品牌体验中心的策划与设计，展厅现已竣工并向受邀访客开放。

恒申集团创立于1984年，从最初创立的针织厂发展至今，已成为贯通产业链上下游、集化工、化纤及新材料为一体的先进制造业企业集团，产品涵盖锦纶、合纤、新材料等。产业基地包括江苏、广东、福建和荷兰。新落成的品牌体验中心位于福州企业总部大楼内，共两层。

Commissioned by Chinese chemical industry giant Highsun Group, VAVE Studio completed the  design of the brand experience center, which has now been completed and opened to invited visitors.

Founded in 1984, Highsun Group has evolved from a knitwear factory into a conglomerate spanning chemicals, fibers, and new materials. With bases in Jiangsu, Guangdong, Fujian, and the Netherlands, this new two-story experience center is located at their Fuzhou headquarters.

在对恒申集团企业历史与产品特征等内容进行梳理后，我们挖掘出品牌独特的属性——恒申的产品遍布各个产业，无论是高端芯片行业，还是日常的衣食住行，许多终端产品的原材料都离不开恒申的产业与产品支持。

恒申集团就如同隐藏于万千世界后的“隐士”，对时代提供可能，却又“隐”于其后。“大隐于市”的叙事概念随即被提出，策展围绕“隐”字展开。在三个契合品牌特征的“隐”场景中，向访客传递企业印象。

After an in-depth exploration of Highsun Group’s history and core products, we uncovered

 a defining trait of the brand — Highsun’s products permeate a wide range of industries. Whether it’s high-end chip manufacturing or daily consumer goods, many essential products rely on Highsun’s materials and expertise.

Just like a “hidden sage” behind the scenes, Highsun Group enabling progress while remaining unseen. This led to the narrative concept of “Hidden in Plain Sight,” with the exhibition revolving around the theme of “hidden.” Through three immersive scenarios that reflect the brand's characteristics, visitors are introduced to the company’s story.

有别于单向度地向访客输出信息内容，展厅意图建立起与参观者之间的情感连接。它既包括向访客展示原本知识框架之外的信息，更希望以此为起点，激发访客对品牌主动的探索欲，进而增加品牌感染力，实现公众对企业故事由陌生到熟悉的递进式认识，给访客留下深刻记忆。

步入明亮的白色空间，是体验的序曲空间——“大道至简”。入口处左侧的墙面清晰地向访客传达了恒申企业的精神“恒尽所能”。伴随向展厅深处的探访，视错觉的造型墙设计上陈列的恒申发展时间轴徐徐展开。

Rather than simply conveying information to visitors, the exhibition seeks to forge an emotional connection. It aims not only to present content that expands visitors’ existing knowledge but also to inspire curiosity and a desire to explore the brand further. This interaction increases the brand’s influence and helps foster a deeper, more personal connection with the company’s story, leaving a lasting impression.

Entering the bright white space is the prelude to the experience - “Great Truths Are Always Simple.” The wall to the left of the entrance clearly conveys Highsun’s corporate slogan: “Always. All ways.” As visitors delve deeper into the space, a visual timeline of Highsun’s growth slowly unfolds along the optical illusion walls.

一楼的“大象无形”恒生隐剧场将通过戏剧化的场景，唤起人们对日常生活用品的进一步追问：是什么材料在构建这些终端产品？伴随着观看、好奇、追问、探寻，原本“大隐于市”的恒申终端产品显露出来。

与多媒体屏幕内容相匹配，隐藏于天花中的32个可升降盒子起起落落。盒子内分别装有类型不同的3D打印的、以锦纶6和新材料为主的恒申终端应用产品白模。这一变幻的动态装置以丰富的节奏激发访客对终端产品应用的关注。

On the first floor, the “Great Forms Are Formless” theater takes visitors on a journey through dramatic, thought-provoking scenes. It encourages reflection on the everyday objects we encounter: What materials are behind these products? As visitors observe, question, and explore, Highsun’s end products are gradually revealed.

Matching the multimedia screen content, 32 raisable boxes hidden in the ceiling rise and fall. Inside each box is a 3D-printed model of an end-use product made primarily from nylon 6 and other new materials developed by Highsun. The rhythmic movement of these dynamic installations captures visitors’ attention, encouraging them to consider the vast applications of these products.

随着剧场的谢幕，盒子构筑成汽车造型，展示恒申在汽车领域的创新与应用。当盒子徐徐落下，其中10个盒子外的互动屏幕为访客提供更多原料与终端应用之间的信息，鼓励访客主动选择需要摄取的信息，而非被动推送。

二楼的“大音希声”区域聚焦产业。通过实景沙盘与可控的屏幕投影、可移动拼接屏幕向访客介绍恒申的全球产业布局、产业园和发展规划。内容不断更新的多媒体素材能实现持续为访客提供最新的企业信息和产业动态。

As the theater’s performance draws to a close, the boxes come together to form a car, highlighting Highsun’s innovations and contributions to the automotive industry. As the boxes lower, interactive screens on 10 of them provide visitors with detailed information on the materials and their applications, inviting them to pick up the knowledge they want to explore further, rather than passively receiving it.

On the second floor, the “Great Sound is Soundless” area shifts focus to industry and innovation. Through a real-scene sand table with controllable screen projections and movable splicing screens, visitors are introduced to Highsun’s global industrial footprint, its development plans, and future growth strategies. The continuously updated multimedia content ensures that visitors are always informed with the latest company news and industry trends.

项目名称 Project Name
恒申集团品牌体验中心
项目类型 Project Typology
企业展厅

概念设计与出品
Concept & Design & Production
VAVE Studio
创意指导 Creative Director
胡海杰
项目统筹 Project Manager
黄冠杰
概念设计 Concept Design
葛彦汝，何楚帆
空间设计 Space Design
陈壮
视觉传达设计 Communication Design
杜桂芳
技术指导 Technical Director
付耀文
公共关系 PR Manager
李晓蓉，杨始朝，Victoria Cocco

项目管理 Project Manager
鹏璨文化创意（上海）股份有限公司
工程实施 Construction
苏州黑火石科技有限公司

摄影 Photographer
Saren Wong，RAWVISION studio (Architecture)
视频 Videographer
Saren Wong

项目面积 Project Scale
385 sqm
项目完工时间 Project Completion Date
2024年1月
设计周期 Design Period
2023年1月–2024年1月

VAVE Studio是由Tobias Geisler和胡海杰于2013年共同创立的空间体验设计事务所。VAVE采用场景化空间叙事原则，广泛运用最新的数字化和新媒体技术，创造全新的品牌和主题空间体验。公司在法兰克福、上海、深圳均设有办公室。

VAVE is the creative studio for #spaceexperiencedesign. We combine logic and magic, strategy & design, art & technology. We create the extraordinary.

设计腕儿官方微信

010-88600030